How we digitalized Mike Sport's legacy for global reach and excellence

How we digitalized Mike Sport's legacy for global reach and excellence

Project overview

For over three decades, Mike Sport has reigned supreme in the Middle Eastern sports retail industry, a giant with numerous branches and a wide range of popular brands. Yet, as the digital era sprung, Mike Sport was ready for online expansion and growth.

The journey with Above The Fold was not just about crafting an e-commerce platform; it was about turning store aisles into online channels, and most importantly, about securing a future where online and offline can meet.

Client
Mike Sport
Year
2020
Services
Develop
Platform
Shopify

Execution

Transitioning Mike Sport into the digital marketplace required executions that resonated with their legacy of excellence, ensuring their online presence was not just a reflection but an elevation of their in-store experience.

  • Synchronized critical business operations with an online platform, reflecting a real-time, comprehensive product     catalog
  • Crafted a dynamic website, merging brand ethos with user-centric design, offering a seamless digital browsing and shopping experience
  • Incorporated essential e-commerce pathways from product selection to secure checkouts, ensuring a familiar yet     enhanced customer journey
  • Incorporated with their ERP for automatic daily synchronization and stock management
  • Continuous technical support for inventory management and user experience enhancements

‍

Project Results

The strategic shift involved migrating their expansive inventory online, automating synchronization processes to diminish errors and free up resources, while significantly broadening customer access beyond regional constraints.

The project transformed their e-commerce platform into a global marketplace, enhanced by a user-centric interface that bolstered customer loyalty and expanded their consumer base.

How we digitalized Mike Sport's legacy for global reach and excellence

Ready to launch ?